yahoo - 5/29/2026 8:13:25 AM - GMT (+2 )
The Phoenix Suns have been eliminated for over a month now, but one Phoenix Sun continues to stay in the public eye.
He’s not going to a get technical for it, but after Dillon Brooks’ partnership with Underdog Sports, where the Suns forward was promoting a game similar to Operation making fun of NBA MVP Shai Gilgeous-Alexander, the point guard and his management team sent a cease and desist letter to Underdog Sports, according to the Athletic.
Unethical Hoops, coming soon… pic.twitter.com/ANdHV4JTjr
— Underdog (@Underdog) May 21, 2026
It doesn’t look like Underdog Sports is going to be stopping their promotion they did with Brooks. After SGA’s team filed for a cease and desist, according to Front Office Sports.
An attorney for Shai Gilgeous-Alexander sent a cease and desist to Underdog about a promotional board game making fun of his "foul bating."
— Front Office Sports (@FOS) May 28, 2026
Underdog tells FOS it will not stop promoting the game: “We like to have some fun with whatever is in the sports fan zeitgeist.
If you’ve been on the internet or been following NBA discourse the last few months, you’ve probably seen the constant criticism and mockery of the 2-time NBA MVP and Finals MVP receives for his play style. One of the main vocalists has been Brooks.
During the team’s matchup in the first round, the two made subtle jabs at each other after the game.
Brooks had some words for the refs after the Suns lost in Game 2 of the series that were pointed at SGA’s play.
"Ya'll should be interviewing the officials."
— Duane Rankin (@DuaneRankin) April 23, 2026
Dillon Brooks after Game 2 loss to OKC as he fouled out with 30 points.
"That should be a new thing in the NBA. Officials got to explain themselves because it's getting ridiculous when you can see it. It starts getting fiery. No… pic.twitter.com/Lgvdi3B8af
Gilgeous-Alexander had some pointed words for Brooks after the Thunder swept the Suns back in April. SGA had the last laugh.
Both Brooks and Gilgeous-Alexander are from Canada and play on the team’s Olympic squad together, so it may have been all fun and games between the two off the court to get in each other’s heads, but what remains true is that Brooks has kept himself in the NBA eye since the Suns were eliminated. Brooks showed up front row to see LeBron James and the Los Angeles Lakers, who he’s had history with, be eliminated by the Thunder in the second round.
— Follow: @PurpGoldLakers (@PGMediaaa) May 12, 2026
For the good or the bad, Brooks is keeping the Phoenix Suns in the NBA conversation, even if it’s not about their play.
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