Last week’s release of Topps Chrome Basketball brought plenty of excitement to collectors. It marked the first Topps Chrome Basketball product since 2009 — when Stephen Curry was a rookie.

This drop wasn’t going to happen quietly.

Topps and Fanatics have been a marketing machine for the first Topps Chrome Basketball set in more than 15 years. They didn’t just showcase the rookie class led by Cooper Flagg and the special Gold Logoman Patch Autographed cards — they also got influencers, companies, creators, breakers and more to join in the celebration.

Nearly 100 different social media accounts updated their profile images across platforms to feature an NBA Gold Logoman on the day of the Dec. 18 release. If you followed any card or basketball accounts of note, you probably saw the update.

It was a simple charcoal background with a red, blue and gold NBA Logoman.

Those accounts collectively represent more than 96 million followers in the U.S. and another 43 million internationally.

Some of the notable accounts to feature the NBA Gold Logoman included the NBA, NBA China, Topps, Fanatics CEO Michael Rubin, “Shark Tank’s” Kevin O’Leary, card shops, Topps employees and more.

The Gold Logoman is significant because redemptions for cards featuring the special patch and signature can be found in boxes of 2025-26 Topps Chrome Basketball.

The Gold Logoman patches come from the jerseys of major NBA award winners from last season, including MVP Shai Gilgeous-Alexander, Defensive Player of the Year Evan Mobley and Rookie of the Year Stephon Castle.

The significance of game-worn patches has been capturing attention across the collectibles space, especially after the autographed Gold Logoman Shohei Ohtani card sold for $3 million last Thursday.