Arooj Aftab became the first Pakistani Grammy winner when she took home Best Global Music Performance for her song "Mohabbat" in 2022.

A year later, actor and singer Diljit Dosanjh stepped onto the smoke-filled stage of the Coachella Valley Music and Arts Festival in Southern California, becoming the festival's first artist from the Indian state of Punjab near the border with Pakistan, a region known for its vibrant musical culture.