An Argentinian man became an overnight sensation in South America after reportedly barricading himself inside a car dealership and refusing to leave without the truck he had made an advance payment for.

Abelardo Usandivaras, aka the “gaucho of Salta’, has been making international news headlines for over two weeks and has become somewhat of a living symbol of the common man’s struggle against the shady practices of car dealerships. The middle-aged man from Metán, in Salta, arrived in Buenos Aires with his family at the beginning of April, and went straight to the dealership that was supposed to deliver his new much-needed truck. After failing to get the answers he needed and finding himself unable to get in touch with the owner, Usandivaras barricaded himself inside the dealership, refusing to leave without the truck he was promised, or at least the downpayment he had made for it. His story quickly went viral, and Abelardo’s struggle became a hot topic in all of Latin America.

Usandivaras, a horse breeder and advisor from Metán, decided to buy a new truck last year, and after getting in touch with a dealership in Buenos Aires, he decided to sell his old truck and make a downpayment for a new one. Everything went smoothly up to that point, but after paying the advance, he never heard back from the dealership. They had a 120-day delivery deadline, but he never got so much as an update, and whenever he got in touch, they just referred him to another department.