Maisie Matilda, a 24-year-old artist from the UK, is being credited for shining a bright spotlight on the fascinating but dying art of book fore-edge painting.

Matilda had been painting for a long time, but she only started experimenting with fore-edge painting during the first COVID-19 lockdown, when she found herself with lots of time on her hands. The self-taught artist went viral at the end of 2021, after posting videos of her work on the fore-edge of a J.R.R. Tolkien book on social media. Her TikTok videos got millions of views, and the young artist found herself giving interviews to some of the world’s largest news outlets. She has been riding this wave ever since, and she currently has over half a million loyal fans on Instagram alone.